Privacy Policy

1. Who We Are

Star Jesse Taylor Emotional Fitness ("we," "us," or "our") operates the website at starjessetaylor.com and provides coaching, courses, books, live events, and related services (the "Services"). We are based in Los Angeles, California, United States.

This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what rights you have. By using our Services, you agree to this Privacy Policy.

For questions, contact us at: starjessetaylor@gmail.com

2. Information We Collect

Information you provide directly includes:

• Name, email address, and phone number when you sign up for our email list, qualify for coaching, register for events, or contact us
• Application details and personal information you share when applying for coaching
• Payment information you provide to our payment processor (we do not store full payment card details ourselves)
• Messages, voice memos, or other content you submit through forms or our AI chatbot
• Any information you choose to share during coaching sessions, group programs, or live events

Information collected automatically when you visit:

• Browser type, operating system, and device information
• Pages visited, time on page, and click events (via Google Analytics)
• Referring website or campaign source (UTM parameters)
• IP address (used for analytics and abuse prevention)
• Cookie data (see Section 8)

3. How We Use Your Information

We use the information we collect to:

• Deliver coaching, courses, books, events, and other Services you have purchased or signed up for
• Process payments and prevent fraudulent transactions
• Send you transactional emails (purchase confirmations, event details, account notifications)
• Send you our email newsletter, educational content, and offers (only if you opt in)
• Respond to your inquiries, applications, or support requests
• Power our AI chatbot to answer your questions about the framework and our Services
• Analyze website traffic and improve our content, user experience, and marketing
• Comply with legal obligations and enforce our Terms of Service

4. Email Communications

If you opt in to our email list, you consent to receive marketing emails from Star Jesse Taylor Emotional Fitness. These emails may include educational content, event announcements, course launches, offers, and updates.

Every marketing email includes an unsubscribe link. You may unsubscribe at any time. Once you unsubscribe, we will only send you transactional emails related to active services or purchases.

We use ActiveCampaign to manage our email list. Your email address and any tags or segments are stored within ActiveCampaign's systems.

5. SMS and Text Message Communications

If you provide your mobile phone number and check the consent box on our website, you consent to receive recurring text messages from Star Jesse Taylor Emotional Fitness. These messages include practice reminders, tips, and updates about our offerings such as workshops, cohorts, courses, coaching, books, and live events.

We do not share, sell, rent, or otherwise disclose your mobile phone number, your SMS opt-in status, or your text message consent to any third party for their own marketing purposes. Mobile information is shared only with our messaging service provider (Twilio) strictly for the purpose of delivering the messages you asked for, and with no one else. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Message frequency varies and is chosen by you. Message and data rates may apply. Reply STOP to any message to unsubscribe at any time, or START to resume. Reply HELP for assistance, or contact us at star@starjessetaylor.com.

Consent to receive text messages is not a condition of any purchase.

6. AI Chatbot Disclosure

Our website includes an AI-powered chat widget that responds to questions about our framework and Services. This chatbot is powered by Anthropic's Claude AI. When you interact with the chatbot:

• The text of your messages is sent to Anthropic's servers for processing
• Anthropic processes your messages according to Anthropic's Privacy Policy
• The chatbot is an AI tool, not Star Jesse Taylor personally, and its responses should not be considered medical, mental health, or legal advice
• Conversations may be reviewed in aggregate to improve the chatbot

If you do not want your messages processed by AI, do not use the chatbot. Email us instead at starjessetaylor@gmail.com.

7. Third-Party Services We Use

We use the following third-party services to operate our Services. Each has its own privacy policy:

• Stripe — secure payment processing
• ActiveCampaign — email list management and marketing automation
• Google Analytics — website traffic and behavior analysis
• Anthropic — AI chatbot processing
• Resend — transactional email delivery
• Vercel — website hosting and content delivery
• GitHub — source code hosting
• YouTube — embedded video content
• Calendly — scheduling for client sessions (when applicable)
• Beacons — book distribution
• EmailJS — form submission delivery

We do not sell your personal information to third parties.

8. Data Security

We take reasonable measures to protect your personal information:

• HTTPS encryption on all pages
• API keys and credentials stored in encrypted environment variables
• Two-factor authentication on critical accounts
• Limited access to personal data on a need-to-know basis
• Regular review of third-party service security practices

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Cookies and Tracking

Our website uses cookies and similar tracking technologies to:

• Remember your preferences (such as if you have already authenticated to private dashboards)
• Analyze how visitors use the site (via Google Analytics)
• Track marketing campaign performance (UTM parameters)

By using our website, you consent to the use of these cookies. You can disable cookies in your browser settings, though some features may not function correctly. To opt out specifically of Google Analytics, install the Google Analytics Opt-out Browser Add-on.

10. Your Privacy Rights

You have the following rights regarding your personal information:

• Right to access: Request a copy of the data we hold about you
• Right to correction: Request correction of inaccurate data
• Right to deletion: Request that we delete your data ("right to be forgotten")
• Right to opt out: Unsubscribe from marketing emails at any time
• Right to data portability: Request a machine-readable copy of your data
• Right to non-discrimination: We will not discriminate against you for exercising any of these rights

To exercise any of these rights, email us at starjessetaylor@gmail.com. We will respond within 30 days.

11. Rights Specific to EU/UK Residents (GDPR)

If you are a resident of the European Union, the United Kingdom, or the European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to restrict or object to processing of your data
• Right to lodge a complaint with your local supervisory authority
• Right to withdraw consent at any time, where processing is based on consent

Our legal basis for processing your information includes: your consent (for marketing emails), performance of a contract (for delivering Services you purchased), and legitimate interests (for analytics and fraud prevention).

12. Rights Specific to California Residents (CCPA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we have collected, used, disclosed, or sold
• Right to request deletion of your personal information
• Right to opt out of the sale of your personal information (we do not sell personal information)
• Right to non-discrimination for exercising your CCPA rights

13. International Data Transfers

We are based in the United States. If you access our Services from outside the U.S., your information will be transferred to, stored, and processed in the United States. By using our Services, you consent to this transfer.

14. Data Retention

We retain your personal information only for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:

• Email list data: until you unsubscribe or request deletion
• Customer purchase records: minimum 7 years for tax and accounting compliance
• Coaching session notes: minimum 3 years or as required by industry standards
• Website analytics: aggregated and anonymized after 14 months

15. Children's Privacy

Our Services are not directed to children under 16. We do not knowingly collect personal information from anyone under 16. If you believe we have inadvertently collected information from a child, please contact us immediately and we will delete it.

16. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will post the updated policy here with a revised date and, where appropriate, notify you via email. Continued use of the Services after changes constitutes acceptance of the new policy.

17. Contact

If you have any questions about this Privacy Policy or wish to exercise any of your rights, contact us at:

Email: starjessetaylor@gmail.com
Mailing address: available on request via email